Search engine marketing is a powerful tool for driving organic traffic to your website, and working with an SEM agency can help you leverage this power. But before you sign up with an SEM agency, it’s important to do your research and ask the right questions to ensure that they are the best fit for your business goals. In this blog post, we’ll discuss five essential items every digital marketer or business owner should inquire about when exploring different SEM agencies. From their past work experience to pricing models, these questions will give you greater insight into how they operate and determine if an agency is well-suited for helping you meet your online visibility objectives.
1. What is Your Track Record and Experience?
When it comes to search engine marketing, experience is key. If you’re going to entrust an SEM agency with your business’s online visibility objectives, you need to make sure that they are well-versed in the field. That’s why one of the first things you should ask about is their track record and experience in providing search engine marketing services. Try to find out how long they have been in the industry, what types of clients they have served, and what successful results or campaigns they have achieved in the past. This will give you a better understanding of their capabilities and expertise when it comes to driving organic web traffic.
2. How Would You Structure My Campaign?
The next question you should ask is how the SEM agency would structure your campaign. It’s important to know what strategies and tactics they plan on employing to help you meet your goals, such as keyword research, content creation, link building, and more. According to a search engine marketing agency, this will give you a better idea of the depth of their knowledge and experience in search engine marketing. Additionally, inquire about any additional services that may be included for the price such as website optimization or Google My Business setup. Knowing exactly what will be done by the agency can help you determine if they have the expertise required to reach your desired results.
3. What Are Your Pricing Models?
Another essential item to ask about is pricing models. Most agencies offer various types of payment plans, from hourly rates to flat fees. When inquiring about pricing, be sure to ask what the scope of services includes and how much extra it would cost for any additional services. Also inquire about other possible charges such as set up fees or cancellation charges if you decide to end the contract early.
4. How Will You Monitor and Report Progress?
The next question to ask is related to progress monitoring and reporting. The SEM agency should be able to provide you with regular analytics reports that show the progress of your campaigns, including website traffic and organic ranking improvements over time. Inquire about how often these reports are sent out, how they measure success (such as organic visits or conversions), and in what format they will be provided (e.g., PDF document, email, etc.).
5. How Often Will We Communicate?
Finally ask about how often you will be able to communicate with the SEM agency. It’s important to know that an experienced and dedicated team is working on your campaigns and that they are available for consultation should any questions or issues arise. SEO Services LA noted to make sure to inquire about what methods of communication are available (e.g., phone call, text message, Skype), as well as how often meetings or calls will take place during the course of the campaign. It’s also a good idea to ask if there is someone who will specifically handle your account in case you need direct assistance or have any concerns related to progress or results.
By asking the right questions when exploring different SEM agencies, you can ensure that your campaigns are in good hands and have the best chance of achieving success. From past experience to pricing models and progress monitoring, these five items will give you greater insight into how they operate—allowing you to make an informed decision on whether or not an agency is best suited for helping you meet your online visibility objectives.